Serving as both a textbook and a field handbook, this volume describes the practical applications of an established business management model. It describes the role of the manager, processes for planning and organizing, and staff issues. Specific chapters focus on change, leadership, communication and decision making, the business environment, market analysis, organizational structure, policies and procedures, marketing, hiring, coaching, monitoring operations, and risk management. Annotation �2004 Book News, Inc., Portland, OR (booknews.com)

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