This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780805830996.

Bestandsnummer des Verk�ufers 9749041

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Bibliografische Details

Titel

Ratings Analysis: The Theory and Practice of Audience Research

Verlag

Lawrence Erlbaum Associates

Erscheinungsjahr

2000

Sprache

Englisch

ISBN-10

0805830995

ISBN-13

9780805830996

Einband

Softcover

Auflage

2. Auflage

Zustand

Poor

Gewicht

550 Gramm

Verk�uferkataloge

Social Sciences

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Inhaltsangabe

This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created and packaged, concluding with a discussion of how media audiences take shape and the analytical techniques commonly used to study them.

Key features of the second edition include:
* An overview of the major types of audience research,
* Current examples of the most common audience research reports,
* A complete glossary of audience research terms, and
* A listing of the major suppliers of syndicated audience research.

Appropriate for advanced courses in audience research, media research, and programming, this second edition provides a thorough and up-to-date presentation of the ratings industry and the analysis process.

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