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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Über die Autorinnen und Autoren: Dr. Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over fifteen years he’s been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo and Drobox or working for companies such as Oracle, Intuit and General Electric.
Jeff has published over twenty peer-reviewed research articles and five books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com.
Jeff received his Ph.D in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, and B.S. in Information Management & Technology and B.S. in Television, Radio and Film from Syracuse University. He lives with his wife and three children in Denver, CO.
Jim is an IBM Master Inventor Emeritus with 88 patents issued to date by the US Patent Office. He serves on the editorial board of the International Journal of Human-Computer Interaction, is co-editor in chief of the Journal of Usability Studies, and is on the scientific advisory board of the Center for Research and Education on Aging and Technology Enhancement (CREATE). He is a member of the Usability Professionals Association (UPA), the Human Factors and Ergonomics Society (HFES), the ACM Special Interest Group in Computer-Human Interaction (SIGCHI), past-president of the Association for Voice Interaction Design (AVIxD), and is a 5th degree black belt and certified instructor with the American Taekwondo Association (ATA).
Titel: Quantifying the User Experience: Practical ...
Verlag: Morgan Kaufmann
Erscheinungsdatum: 2016
Einband: Softcover
Zustand: New
Auflage: 2. Auflage
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 350 | Sprache: Englisch | Produktart: Bücher | Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? . This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Artikel-Nr. 26669139/202
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Zustand: New. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires. Artikel-Nr. 123000046
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Taschenbuch. Zustand: Neu. Quantifying the User Experience | Practical Statistics for User Research | Jeff Sauro (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2016 | Elsevier LTD | EAN 9780128023082 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. Artikel-Nr. 103899687
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Taschenbuch. Zustand: Neu. Neuware -Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition Can we be sure at least 70% of users can complete the task on their first attempt How long will it take users to purchase products on the website . This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 350 pp. Englisch. Artikel-Nr. 9780128023082
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. GB-9780128023082
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Zustand: New. 2016. 2nd Edition. Paperback. Num Pages: 350 pages, black & white illustrations. BIC Classification: UYZG. Category: (P) Professional & Vocational. Dimension: 193 x 234 x 21. Weight in Grams: 768. . . . . . Books ship from the US and Ireland. Artikel-Nr. V9780128023082
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