Do Purpose: Why Brands with a Purpose Do Better and Matter More.
Hieatt, David
ISBN 10: 190797413X ISBN 13: 9781907974137
Verlag: Do Book Co., 2014
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Paperback
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Beschreibung
Beschreibung:
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G190797413XI2N00
Inhaltsangabe:
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. Yes, we love the product they make. But the thing we love most about them is the change they are making. Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don t just make something, but change something as well.
Über die Autorin bzw. den Autor: David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain's biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. He is also the author of Do Open: How a simple email newsletter can transform your business (Do Books, 2017).
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Bibliografische Details
Titel: Do Purpose: Why Brands with a Purpose Do ...
Verlag: Do Book Co.
Erscheinungsdatum: 2014
Einband: Paperback
Zustand: As New
Zustand des Schutzumschlags: No Jacket