Titel: Which Ad Pulled Best?: 50 Case Histories on How to Write and Design Ads That Work
Verlag: Ntc Pub Group
Erscheinungsjahr: 1996
Sprache: Englisch
ISBN-10: 0844233153
ISBN-13: 9780844233154
Einband: Paperback
Zustand: As New
Zustand des Schutzumschlags: No Jacket
Gewicht: 0,8�Pfund

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Inhaltsangabe

This volume challenges readers to compare fifty completely new pairs of best print advertisements. As they determine which 'pulled best', readers will learn the basics of effective print advertising.

Rese�a del editor

This all-new edition of Which Ad Pulled Best? presents 50 pairs of today's best print ads. It's up to you to evaluate the headlines, copy, and layout to determine Which Ad Pulled Best? Students and professionals alike will enjoy matching wits with the experts-and learning to write and design better ads in the process.

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