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Bibliografische Details

Titel: Publicity on the Internet: Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
Verlag: John Wiley & Sons Inc
Ver�ffentlichungsdatum: 1997
Sprache: Englisch
ISBN-10: 0471161756
ISBN-13: 9780471161752
Bindung: Softcover
Zustand: Good

�ber diesen Titel

Inhaltsangabe

This work is intended to show you: how to get people to read your email; how to use the Internet to spy on the competition; and how to ensure the success of an online appearance. The Internet opens a range of new channels for publicity: Web sites; email; discussion groups; online chats; and more. The commercial online services such as CompuServe, AOL and MSN also offer platforms for online publicity. The book looks at the legal issues, Internet etiquette, and the hardware and software you need to be a successful online publicist. Contents include: creating a Web site and registering it so people can find it easier; writing email news releases to opinion leaders and consumers; disguising your publicity pieces as regular email conversations so you can post them on discussion groups; distributing flyers, pictures of your product, newsletters, catalogues; managing online appearances, and creating contests and consumer promotions.

�ber die Autorin bzw. den Autor

STEVE O'KEEFE is an Internet publicity pioneer. The founder of Internet Publicity Services, Steve has helped hundreds of companies promote their products and services online. He has made every marketing blunder imaginable and invites you to learn from his mistakes. Steve writes the syndicated column "Online Marketing" and his work has been anthologized in the book Publicity Basics by the prestigious Council of Literary Magazines and Presses. His writings have also appeared in Internet World, The Wall Street Journal, Harper's, Small Press, HotWired, and dozens of trade newsletters, zines, and electronic publications.

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