As one of today's leading scholars in speech communication, David Zarefsky's revised edition offers "rhetorical workout" boxes to increase skills development, updated information technology to connect the theories and concepts of public speaking to everyday life and a "student's view" box so that students can learn from their peers.
Public Speaking, places a strong emphasis on developing strategies and making choices. Reinforcing the idea that public speaking is a skill that can assist in helping students communicate in their personal, professional and social lives. Throughout the text, students are encouraged to think through and about the public speaking process, as well as consider the diversity of audiences, occasions, and speakers, enabling them to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
Why Do You Need this New Edition?
At all stages of the public speaking process, you can learn how to develop and apply
strategies to speaking situations you encounter throughout your life. In this new edition,
Public Speaking: Strategies for Success
maintains its solid foundations of strategy,
practical skills, rhetorical theory, diversity, ethics, and civic participation, while offering
fresh innovations that reflect the needs of today’s beginning speakers.
1. For earlier treatment of delivery and presentation, the chapter on delivering the
speech has been moved toward the beginning of the book (Chapter 3) to make it
easy to practice voice and body presentation early in the course, and corresponding
changes have been made in other chapters to support this move.
2. Chapters 7 and 15 have been substantially updated to reflect the information technology
that you know and use today. With the distinction between electronic and
printed materials becoming more blurred, each chapter offers a unified perspective,
treating research sources and visual aids without regard to their medium. Special
attention is paid to evaluating the credibility of sources.
3. New! Rhetorical Workout features help you develop skills through focused,
step-by-step applications of concepts and principles in each chapter.
4. New! Student View quotations from public speaking students around the country
appear throughout the book, so that you can learn from and be encouraged by
your peers.
5. New! A new Summary format and the addition of Key Terms lists offer more userfriendly
ways of reviewing and reinforcing the concepts and theories in each chapter.
6. Increased attention on civic engagement gives more examples of–and strategies
for–public speaking situations within your campus and community and shows how
these situations are part of the public forum.
7. Revised and updated examples help illustrate theoretical principles more clearly, reflect
current issues, and represent a diverse range of speaking topics and situations.
8. An updated photo program gives a variety of illustrated examples in which to see
others–both professional and non-professional–offering public presentations.
