Public Relations: Strategies and Tactics

Beschreibung:

Good condition. 4th edition. With remainder mark. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bestandsnummer des Verkäufers Q16L-00563

Diesen Artikel melden

Inhaltsangabe:

Reseña del editor: A comprehensive overview of public relations principles, concepts, and methods is presented in this introductory text. Case studies featured include the GM-MBC exploding gas tank controversy, the political battle over NAFTA, and the debate over Clinton's health care plan. This text also includes the issues of ethics and professionalism, diversity in the workplace, international public relations, the environment, crisis management, new technologies, and the relationship between public relations and integrated marketing communities. In addition, specialized areas of public relations - government, education, corporations, membership groups, travel, social and cultural agencies, and sports and entertainment - are highlighted in individual chapters.