Public Relations Practices : Managerial Case Studies and Problems

Beschreibung:

Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 39220692-6

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Inhaltsangabe:

Reseña del editor: Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.