Public Relations Practices : Managerial Case Studies and Problems. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Pearson Education, Limited, 1995
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer:in bei ZVAB seit 3. August 2006
Zustand: Gebraucht - Befriedigend
EUR 7,57
Artikelbeschreibung des Verkäufers
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 39220692-6
- Titel
- Public Relations Practices : Managerial Case Studies and Problems
- Autor
- Center, Allen H.
- Verlag
- Pearson Education, Limited
- Erscheinungsjahr
- 1995
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0130981532
- ISBN-13
- 9780130981530
- Artikelgewicht
- 1,854 Pfund
- Abmessungen
- N/A
Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society.
This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.
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