Public Relations Practices: Managerial Case Studies and Problems (5th Edition)

Jackson, Patrick; Center, Allen H.

ISBN 10: 0130981532 ISBN 13: 9780130981530

Verlag: Pearson College Div (edition Subsequent), 1995

Sprache: Englisch

Gebraucht Zustand: Good Softcover

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Bibliografische Details

Titel: Public Relations Practices: Managerial Case ...

Verlag: Pearson College Div (edition Subsequent)

Erscheinungsdatum: 1995

Einband: Paperback

Zustand: Good

Auflage: Subsequent.

�ber diesen Titel

Inhaltsangabe:

Book by Center Allen H Jackson Patrick

Rese�a del editor:

Case book for the Public Relations Management course. For graduate and undergraduate level courses in introductory public relations; public relations campaigns, cases & problems; business communications; management and society. This text, written by two of the most respected and honored individuals in the field, has become the PR casebook for students, teachers and practitioners. By carefully analyzing actual cases, the authors help students develop agility in applying effective, cutting-edge public relations practices to a wide variety of situations...involving all types and sizes of organizations.

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