For the introductory course in public relations, mass media, or in media ethics courses covering public relations, this supplementary guide is the only available book covering public relations ethics exclusively. Social responsibility as a unifying theme incorporates case-study documentation of real professional dilemmas and court decisions. Features: * Provides solid coverage of ethics within the context of public relations. * Appendices include reprints of codes of ethics developed by actual corporations. * Case studies include coverage of Exxon and Tylenol as well as less-publicised cases. * Equitable balance of theory and practice provides both a base of conceptual knowledge and guidelines for making that knowledge applicable to real situations.

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