Public Relations Cases. Dieser Artikel ist nicht verfügbar.
Hayes, Darrell C., Hendrix, Jerry A.
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Sprache: Englisch
Verlag: Cengage Learning, 2006
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer/-in mit 5 Sternen
AbeBooks-Verkäufer/-in seit 3. August 2006
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 12,15
Artikelbeschreibung vom Verkäufer
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 5854928-6
- Titel
- Public Relations Cases
- Autor
- Hayes, Darrell C., Hendrix, Jerry A.
- Verlag
- Cengage Learning
- Veröffentlichungsjahr
- 2006
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0495050288
- ISBN-13
- 9780495050285
- Ausgabe
- 7th.
- Artikelgewicht
- 1,504 Pfund
- Abmessungen
- N/A
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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