Public Relations Cases
Hayes, Darrell C., Hendrix, Jerry A.
ISBN 10: 0495567787 ISBN 13: 9780495567783
Verlag: Cengage Learning, 2009
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Softcover
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Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Used book that is in clean, average condition without any missing pages. Bestandsnummer des Verkäufers 4357588-6
Inhaltsangabe:
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
Reseña del editor: Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Eighth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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Bibliografische Details
Titel: Public Relations Cases
Verlag: Cengage Learning
Erscheinungsdatum: 2009
Einband: Softcover
Zustand: Good
Auflage: 8th Edition.
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Public Relations Cases
Anbieter: Wonder Book, Frederick, MD, USA
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Zustand: Very Good. Very Good condition. 8th edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Artikel-Nr. S14A-04204
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Public Relations Cases
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Artikel-Nr. G0495567787I4N00
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Public Relations Cases
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.45. Artikel-Nr. G0495567787I3N00
Anzahl: 1 verfügbar
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Public Relations Cases
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.45. Artikel-Nr. G0495567787I5N00
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Public Relations Cases
Verlag:
Wadsworth Publishing, 2009
ISBN 10: 0495567787
ISBN 13: 9780495567783
Gebraucht
Softcover
Signiert
Anbieter: Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Signed Copy . 8th edition. Inscribed by co-author Darrell C. Hayes on a post-it note on half title page. Artikel-Nr. L09OS-00088
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