Public Communication Campaigns

Verlag: SAGE Publications, Inc, 2012
ISBN 10: 1412987709 / ISBN 13: 9781412987707
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Bibliografische Details

Titel: Public Communication Campaigns
Verlag: SAGE Publications, Inc
Erscheinungsdatum: 2012

Zustand: New

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1.

Rice, Ronald E.
Verlag: London Sage Publications (1989)
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Buchbeschreibung London Sage Publications, 1989. 0. Second Edition. 22 x 14 cm. 416 P. Library Volume with gilt back. Cover and back cover lightly foxed. With library sticker on the book spine. Pages and page cut permanent lightly bronzy; with pencil underlinngs in the text. the forth page with pencil notes and a library chop. 0.500 gr. Library Volume with gilt back. Cover and back cover lightly foxed. With library sticker on the book spine. Artikel-Nr. 3023CB

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2.

Rice, Ronald E./ Atkin, Charles K.
Verlag: London Sage Publications/89 (1981)
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Buchbeschreibung London Sage Publications/89, 1981. Second Edition. 22 x 13,5 cm. 416 P. Board with gilt back and a library patch on the spine. Library binding. Cover and back cover lightly foxed as well as a bit charmfer. Hinge lightly loosely. On the book-end-paper with a small pencil notice. Also on the fifth page with library chops and pencil notices. Adapted from the contents: Most of us have frequently viewed television public service anouncements, heard radio sports, seen posters, read magazine ads, conversed with community volunteers, called hotlines, or received pamphlets about topics such as planning our families conserving our energy, reducing our alcohol or cigarette consumption, saving our forests, and registering to vote. These are some of the elements of public communication campagins, which are purposive attempts to inform, persuade, or motivate behavior changes in a relatively welldefined and large audience, generally for noncommercial benefits to the individuals and/or society at large, typically within a given time period, by means of organized communication activities involving mass media and often complemented by interpersonal support (adapted from Rogers & Storey, 1987). 0.500 gr. Board with gilt back and a library patch on the spine. Library binding. Cover and back cover lightly foxed as well as a bit charmfer. Hinge lightly loosely. Artikel-Nr. 2379CB

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3.

Rice, Ronald & Atkin, Charles.
Verlag: London & New Delhi Sage Publication (2001)
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Buchbeschreibung London & New Delhi Sage Publication, 2001. 0. Third Edition. 23,5 x 15,5 cm. XI, 428 p. Original Hardcover (no jacket). Slightly blotchy. Part I: Historical and Theoretical Foundations. Part II: Campaign Design and Evaluation. Part III: Lessons from the Field. Part IV: A Campaign Sampler. Part V: New Aproaches and Current Challenges.; - Liberary copy with label and stamps, otherwise in very good condition. 0.500 gr. Original Hardcover (no jacket). Artikel-Nr. 3584BB

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