Promotion in the Merchandising Environment

Kristen K Swanson

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Sprache: Englisch

Verlag: Bloomsbury Publishing PLC, 2015

1628921579 / 9781628921571

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Artikelbeschreibung des Verkäufers

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media?print ads, radio or TV commercials?must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of Promotion in the Merchandising Environment explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products.New to This Edition~Updated chapter-opening vignettes relate the content of each chapter to the industry~Now in full color with 60% new photographs, advertisements, charts and graphs~New Chapter 3 ?The Creative Process in Promotion? explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies~New Chapter 8 ?New Media? covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest~New end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment~Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers? changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today~Coverage has been streamlined to 14 concise chapters Instructor Resources~Instructor's Guide with Test Bank provides suggestions for planning the course and using the text in the classroom, supplemental assignments, lecture notes, and sample test questions~PowerPoint presentations include images from the book and provide a framework for lecture and discussion. …

Bestandsnummer des Verkäufers CIN1628921579A

Titel
Promotion in the Merchandising Environment
Autor
Kristen K Swanson
Verlag
Bloomsbury Publishing PLC
Erscheinungsjahr
2015
Zustand
Fair
Einband
Paperback
Sprache
Englisch
ISBN-10
1628921579
ISBN-13
9781628921571
Auflage
3. Auflage

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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