Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz; John E. Doerr
ISBN 10: 0470438991 ISBN 13: 9780470438992
Verlag: Wiley, 2009
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Beschreibung
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Inhaltsangabe:
A proven, experience-tested, research-based approach to marketing for professional services firms
Professional Services Marketing is a field-tested and research-based approach to marketing and client development for professional services firms. Based on insight from firms that succeed and the science of how clients buy, it's the perfect book for consultants, attorneys, accountants, engineers, and other professional service providers. The book covers five key areas that are critical for firms that want to grow their revenues and themselves-creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; lead generation strategies; and developing business by winning new clients. It includes case studies that illustrate major points and quotes and stories from well-respected professionals in the industry.
Mike Schultz (Framingham, MA) is Co-President of Wellesley Hills Group, where he works as a consultant and expert in professional services marketing. John E. Doerr (Framingham, MA) is Co-President of Wellesley Hills Groups and has spent 30 years in professional services.
Über die Autorin bzw. den Autor:
Mike Schultz is Co-President of Wellesley Hills Group, where he works as a consultant and speaker in professional services marketing and business development. He publishes RainToday.com, the leading source for insight, advice, and tools for growing a professional services business, and the Services Insider Blog and podcast series.
John E. Doerr is Co-President of Wellesley Hills Group and has spent thirty years in professional services leadership. He consults, speaks, and writes on the strategy and tactics of marketing and business development for professional services. For more information or to contact the authors, please visit www.whillsgroup.com or www.raintoday.com.
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Titel: Professional Services Marketing: How the ...
Verlag: Wiley
Erscheinungsdatum: 2009
Einband: Hardcover
Zustand: As New
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
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Hardcover. Zustand: Very Good. Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Artikel-Nr. 7719-9780470438992
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