The Professional A Playbook to Unleash Your Potential and Futureproof Your Success

Build a successful career and navigate the future of work

What does it take to be a professional today? Do you know what you need to do to succeed and grow at work? The Professional is essential reading for anyone entering the professional world and looking to gain a competitive edge early in their career. From ever-changing client and employer expectations to the rise of artificial intelligence, it’s never been more important to futureproof your professional skills. The Professional offers the tools and advice you need to navigate challenges and thrive in your chosen profession. Inside, you’ll find clear, actionable strategies to help you unleash your potential, build your reputation and make a professional name for yourself.

With The Professional, you’ll discover a playbook you can return to time and time again. Author Tony Frost shares priceless advice for today’s workplace, drawing on his extensive experience across law, accounting, executive coaching and leadership development. Through a mix of stories, expert research, reflections and exercises, The Professional will set you up to stay engaged and motivated throughout your career journey. You’ll not only gain valuable insights into the current professional services landscape — you’ll also get tips and tools to help you proactively identify what employers and clients expect from you.

Learn how to:

• Discover what gets you out of bed in the morning: Stay motivated in your career and find purpose, meaning and self-determination in your work.
• Embrace learning: Understand the importance of curiosity and embrace lifelong development to stay ahead in your field.
• Do what a machine can’t: Develop the key skills that will make you indispensable in the age of AI.
• Fit your own oxygen mask first: Boost your performance and avoid burnout with self-care.
• Supercharge your career growth: Discover the seven accelerants that will help you achieve your goals.

Step by step, you’ll discover how to grow your career through planning, personal branding, mentorship, feedback, emotional intelligence and more. The Professional is a must-have resource for those looking to stay ahead and thrive in law, accounting, finance, consulting, engineering, architecture or any professional field.