This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780070430464.

Bestandsnummer des Verk�ufers 9015592

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Bibliografische Details

Titel

Product Planning and Management: Designing and Delivering Value

Verlag

McGraw-Hill

Ver�ffentlichungsdatum

1993

Sprache

Englisch

ISBN-10

0070430462

ISBN-13

9780070430464

Bindung

Hardcover

Zustand

Fair

Verk�uferkataloge

Business

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Inhaltsangabe

For courses in marketing or product management, this text examines the analytical, decision-making and planning concepts and tools available to market, product and brand managers. Issues covered include product policy, new product development and line modification. It describes the similarities, within the marketing plan, between the development of new products and the management of existing programmes, covering the strategies that underlie both, and teaches the strategic approach a product manager takes in integrating value-creation with market planning. MARMIX, an interactive computer program, allows the reader to test models used in the text and to analyze new product problems.

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