The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management (MARKETING/SALES/ADV & PROMO)

Linda Gorchels

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Sprache: Englisch

Verlag: McGraw-Hill Education - Europe, United States, 2003

0071410597 / 9780071410595

Serie: Buch 28 von 81 - MARKETING/SALES/ADV & PROMO

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Artikelbeschreibung des Verkäufers

This is the first all-in-one guide to the techniques and tools of today's top product managers. Linda Gorchels' bestselling "The Product Manager's Handbook" introduced thousands of professionals to the expanding roles and responsibilities of a product manager in today's demanding marketplace. Now, in "The Product Manager's Field Guide", Gorchels explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average and provides you with a detailed action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage. "The Product Manager's Field Guide" tells you everything you need to know to create a clear vision and strategy for any product or service and then drive that vision throughout all levels of your organization and the marketplace.Look to it for: wide-ranging exercises and self-assessments for developing and rating your skills and competencies; tools and action steps for using your skills to enhance customer satisfaction and competitive position; the five competencies of a top-performing product manager - and ways to practice and incorporate them into your daily routine; and, today's best product managers must have the skills, vision, and flexibility of a start-up entrepreneur--even when they work for a Fortune 100 company! "The Product Manager's Field Guide" is a step-by-step action guide for learning and developing those skills and building a product management career that is productive, profitable, and professionally rewarding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR004370623

Titel
The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management (MARKETING/SALES/ADV & PROMO)
Autor
Linda Gorchels
Verlag
McGraw-Hill Education - Europe, United States
Erscheinungsjahr
2003
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0071410597
ISBN-13
9780071410595
Artikelgewicht
458 Gramm
Abmessungen
191.0 x 231.0
Serie
Buch 28 von 81: MARKETING/SALES/ADV & PROMO

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Verkäufer:in bei ZVAB seit 16. März 2007

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