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Product Juggernauts : How Companies Mobilize to Generate a Stream of Market Winners

Deschamps, Jean Philippe; Nayak, P. Ranganath

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ISBN 10: 0875843417 / ISBN 13: 9780875843414
Verlag: Harvard business School Press, Boston, MA, U.S.A., 1995
Gebraucht Zustand: Good Hardcover
Verkäufer PsychoBabel & Skoob Books (Didcot, OXON, Vereinigtes Königreich)

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Ex-library with usual markings, labels; plastic cover on dust jacket. Jacket a little faded behind plastic. Otherwise very good condition, contents clean and sound throughout. Buchnummer des Verkäufers 197412

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Bibliografische Details

Titel: Product Juggernauts : How Companies Mobilize...

Verlag: Harvard business School Press, Boston, MA, U.S.A.

Erscheinungsdatum: 1995

Einband: hardcover


Zustand des Schutzumschlags: Good

Auflage: First Edition.

Art des Buches: Ex-Library

Über diesen Titel


According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.

From the Back Cover:

Product juggernauts - companies that have achieved market leadership by creating a continuous flow of world-class products - have redefined existing markets and created new bases of competition. They have achieved domination by focusing their entire organization on the interlocking elements of the product creation process - from customer analysis and product development to manufacturing and marketing. Product Juggernauts is grounded in the authors' years of hands-on consulting experience. It features lessons from companies that consider product creation to be their core process and work hard at improving it - including Canon, Ford, Honda, Philips, Rubbermaid, and Toshiba. Product Juggernauts shows that the key to constantly creating world-class products, whether companies choose to compete on speed, service, innovation, value, design, product proliferation, or any combination of these, is to develop seven core competencies across every function in the organization. Companies must: create a customer obsession; devise a bold product strategy and plan; deploy a multifunctional product creation process; empower program managers; forge committed teams; marshall the best resources; speed up the process. Product Juggernauts is a holistic, practical, and original book that will change the way organizations think about the product creation process and - through vivid examples of successful companies and managers' checklists for specific action - show them what to do to realign the organization toward a process focus and achieve sustained high performance.

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