Product Development for the Service Sector. Dieser Artikel ist nicht verfügbar.
Edgett, Scott J.; Cooper; Edgett
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Sprache: Englisch
Verlag: Basic Books, 1999
- Hardcover
- Gebraucht

Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
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Hardcover
Zustand: Gebraucht - Gut
EUR 5,92
Artikelbeschreibung des Verkäufers
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Bestandsnummer des Verkäufers G0738201057I4N00
- Titel
- Product Development for the Service Sector
- Autor
- Edgett, Scott J.; Cooper; Edgett
- Verlag
- Basic Books
- Erscheinungsjahr
- 1999
- Zustand
- Very Good
- Schutzumschlag
- No Jacket
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0738201057
- ISBN-13
- 9780738201054
- Artikelgewicht
- 1,2 Pfund
As the lines between products and services become less and less distinct, many managers and consultants advocate that manufacturing companies learn to think like the service sector—get close to the customer, offer multi-dimensional solutions, provide high-quality support. But in today's highly competitive and constantly changing marketplace, managers in service industries, such as banking, insurance, financial services, utilities, and retailing, can benefit enormously by thinking like manufacturers—employing a rigorous product development model to create and test new offerings, develop the most promising ones, and see them to market successfully. In Product Development for the Service Sector, product development experts Cooper and Edgett draw from their extensive research, teaching, and consulting experience to offer service sector executives and managers a comprehensive overview of the principles of product development and how they can be successfully applied in any service industry.
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Über die Autorin bzw. den Autor
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.
Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.
Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario.
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