Principles of Marketing

Philip Kotler; Gary Armstrong

ISBN 10: 0132167123 ISBN 13: 9780132167123

Verlag: Pearson College Div, 2011

Sprache: Englisch

Zustand: Gebraucht - Ausreichend Hardcover

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Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 3.53.

Bestandsnummer des Verk�ufers G0132167123I5N00

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Bibliografische Details

Titel

Principles of Marketing

Verlag

Pearson College Div

Erscheinungsjahr

2011

Sprache

Englisch

ISBN-10

0132167123

ISBN-13

9780132167123

Einband

Hardcover

Zustand

Fair

Zustand des Schutzumschlags

No Jacket

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Rese�a del editor

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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