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Bibliografische Details

Titel: Principles of Marketing: European Edition

Verlag: Financial Times/ Prentice Hall 06/07/2001

Erscheinungsdatum: 2001

Einband: Softcover

Zustand: Very Good

Auflage: 3. Auflage

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Book by PHILIP KOTLER GARY ARMSTRONG JOHN SAUNDERS VERONIC

Rese�a del editor:

A comprehensive, broad-based introductory text which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making.

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