Principles of Marketing: European Edition. Dieser Artikel ist nicht verfügbar.
Kotler, Philip and Armstrong, Gary and Saunders, Prof John and Wong, Prof Veronica
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Sprache: Englisch
Verlag: Financial Times/ Prentice Hall, 1998
- Softcover
- Gebraucht
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes KönigreichReuseabook
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 24. Juni 2014
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 5,55
Artikelbeschreibung des Verkäufers
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
Bestandsnummer des Verkäufers CHL10805536
- Titel
- Principles of Marketing: European Edition
- Autor
- Kotler, Philip and Armstrong, Gary and Saunders, Prof John and Wong, Prof Veronica
- Verlag
- Financial Times/ Prentice Hall
- Erscheinungsjahr
- 1998
- Zustand
- Used; Good
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 0132622548
- ISBN-13
- 9780132622547
- Auflage
- 2. Auflage
Full colour text revised in parallel with the US 8/e. KASW is a comprehensive, broad-based and challenging introductory text which describes and analyses the basic concepts and strategic role of marketing and its practical application in managerial decision-making. Illustrative examples and cases are drawn not only from Europe, but from North America, Southeast Asia and Africa, and cover a broad range of products and services. Parts 1-3 of the text cover the context of marketing and strategic issues, and are followed in parts 4-7 by coverage of the four marketing mix elements.
Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses:
*Improved signposting and navigation within chapters to highlight core/basic material.
*Reduce density of text narrative and design, so improving digestion/accessibility of text.
*Improved consistency, flexibility and level/range of case material/questions and assessment material.
Lecturer Resource Manual: c 300 pages, looseleaf/pre-punched (0-13-262262-9).
Chapter objectives/overviews; OHP notes; discussion issues guide answers; case study debriefs.
OHP Masters: c 150 A4 black/white sheets in new vertical format (0-13-934399-7).
PowerPoint CD-ROM: c 150 full-colour slides (0-13-934381-4).
PHLIP site - 1999.
Interactive Marketing Software: Student Edition (0-87777586-9.)
Interactive Marketing and text Value Pack (£30.95/$55.95) (0-13-934407-1).
Extensive market research for this new edition resulted in three main areas for revision, with the overall objective of retaining the strengths and rigour of the 1e while making it more appealing/suitable for lower-level institutions/courses:
*Improved signposting and navigation within chapters to highlight core/basic material.
*Reduce density of text narrative and design, so improving digestion/accessibility of text.
*Improved consistency, flexibility and level/range of case material/questions and assessment material.
Lecturer Resource Manual: c 300 pages, looseleaf/pre-punched (0-13-262262-9).
Chapter objectives/overviews; OHP notes; discussion issues guide answers; case study debriefs.
OHP Masters: c 150 A4 black/white sheets in new vertical format (0-13-934399-7).
PowerPoint CD-ROM: c 150 full-colour slides (0-13-934381-4).
PHLIP site - 1999.
Interactive Marketing Software: Student Edition (0-87777586-9.)
Interactive Marketing and text Value Pack (£30.95/$55.95) (0-13-934407-1).
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
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