Principles of Marketing European Edition 7th edn

Philip Kotler

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Sprache: Englisch

Verlag: Pearson Education Limited, United Kingdom, Harlow, 2016

1292092890 / 9781292092898

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Artikelbeschreibung des Verkäufers

Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. Hisresearch has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications includeMarketingStrategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Bestandsnummer des Verkäufers GOR009151404

Titel
Principles of Marketing European Edition 7th edn
Autor
Philip Kotler
Verlag
Pearson Education Limited, United Kingdom, Harlow
Erscheinungsjahr
2016
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1292092890
ISBN-13
9781292092898
Artikelgewicht
1.479 Gramm
Abmessungen
211.0 x 276.0

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