The Primal Blueprint 21-Day Total Body Transformation: A step-by-step, gene reprogramming action plan

Build or sculpt a lean, fit, swimsuit-ready body in record time with minimal effort and no pain and suffering

Author's blog marksdailyapple.com is one of the top health and fitness destinations on the Internet with over 700,000 unique visitors each month.

Step-by-step action plan to lose 2-3 pounds of body fat each week indefinitely until you hit your genetic ideal body composition

Improve cholesterol and blood sugar, increase your energy and productivity and reduce stress

Author is a leading voice in the low-carb Paleo market. Book will be featured daily in advertising on author's blog.

A step-by-step action plan to lose 2-3 pounds of body fat each week indefinitely until you hit your genetic ideal body composition

Mark Sisson, author of the best-selling "Primal Blueprint", publisher of the top health blog MarksDailyApple.com and de-facto leader of the Primal/paleo/evolutionary health movement, presents a fun, easy-to-follow, practical guidebook to help you "get Primal" in only 21 days. First, you'll learn eight Key Concepts that represent the most life-influencing components of the Primal Blueprint, then tackle five Action Items that will enable you to literally reprogram your genes toward a long, healthy, and energetic life.

You'll transition out of the regimented, carb-dependent, fat-storing Standard American Diet, the chronic, overly-stressful exercise patterns recommended by Conventional Wisdom, and other health-compromising elements of hectic modern life. Instead, you'll smoothly implement the evolution-tested lifestyle behaviors of our hunter-gatherer ancestors to promote "optimal gene expression." By eating Primally, you'll enter Sisson's so-called "Fat Paradigm," where stored body fat becomes your body's preferred fuel choice, and energy, hormones, metabolism, and immune function are optimized automatically. With an intuitive mix of simple Primal workouts, you'll get exceptionally fit in only a few hours per week - and have fun while you're at it!