Pricing photography. The complete guide to assignment and stock prices.

Beschreibung

155 S. Ein gutes und sauberes Exemplar. - For photographers wrestling with skyrocketing photography expenses and shrinking client budgets, this indispensable handbook provides the tools you need for negotiating the price your photography deserves. Veteran photographers Michal Heron and David MacTavish address all factors that should be considered for pricing a photograph or photography project, including: Daily overhead expenses -- Usage fees -- Profit margin -- Creative fees -- Accurate estimates -- Effective negotiation -- Ethical pricing and procedures -- Invoicing -- Contracts and agreements -- Licensing of rights. This edition has been updated to include a new glossary, an appendix of forms, and the latest information in pricing surveys, digital media developments, and legal trends. Fifty pages of pricing charts help photographers tailor their fees to suit any licensing situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures. Sprache: Deutsch Gewicht in Gramm: 550.

Bestandsnummer des Verkäufers 932833

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Bibliografische Details

Titel

Pricing photography. The complete guide to assignment and stock prices.

Verlag

New York : Allworth Press

Erscheinungsjahr

2002

Sprache

Deutsch

Einband

Broschiert.

Auflage

3rd ed.

Zustand

Sehr gut

Verkäuferkataloge

• Fotografie