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Titel: Pricing Photography: The Complete Guide to ...

Verlag: Allworth Press

Erscheinungsdatum: 2002

Einband: Softcover

Zustand: Very Good

Auflage: 3. Auflage

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Book by Michal Heron David MacTavish

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This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

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