Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Bestandsnummer des Verk�ufers 50432161-20

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Bibliografische Details

Titel: Your Press Release Is Breaking My Heart : A Totally Unconventional Guide to Selling Your Story in the Media
Verlag: CreateSpace Independent Publishing Platform
Erscheinungsjahr: 2016
Sprache: Englisch
ISBN-10: 1533328706
ISBN-13: 9781533328700
Einband: Softcover
Zustand: Very Good
Gewicht: 0,63�Pfund

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Inhaltsangabe

With 15 years’ experience as a national newspaper journalist and editor, Janet Murray knows a thing or two about what makes a great media story - and what doesn’t. And it breaks her heart to see people like you wasting time and money on pointless PR tactics. Your Press Release Is Breaking My Heart is a practical guide to selling your story in the media - without hiring a PR company or even writing a single press release. You’ll learn how to: - Develop compelling ideas for media stories - Write email pitches journalists can’t say ‘no’ to - Get journalists to come to YOU for help with stories When you’re doing it right, getting featured in the press can be as easy as firing off an email or making a quick phone call. Put these strategies into practice, and not only will you get major media coverage for your business or brand, you’ll never see PR in the same way again. WHAT PEOPLE SAY 'Janet Murray tells you what you need to know - not just what you want to hear. Essential Reading'. Adam Cumiskey, assistant editor, BBC Radio 4's Today Programme 'Finally, someone who understands that great PR is not about self-promotion; it's about helping journalists create stories people want to hear'. Harriet Minter, Women in Leadership editor, the Guardian

�ber die Autorin bzw. den Autor

Janet Murray is a British journalist and PR coach who helps businesses and brands tell their story in the media. She’s written for various national publications (including the Guardian, Huffington Post, Daily Telegraph, Entrepreneur, Independent, Daily Mail and The Sun), many consumer titles and made dozens of appearances on radio and TV. Janet lives near London with her husband and ten-year-old daughter and runs her business from her garden 'shedquarters', local coffee shop or wherever she happens to be in the world (and thanks her lucky stars for it every day).

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