Precision Marketing: Maximizing Revenue Through Relevance
Zoratti, Sandra; Gallagher, Lee
ISBN 10: 0749465352 ISBN 13: 9780749465353
Verlag: Kogan Page, 2012
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Paperback
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Beschreibung
Beschreibung:
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G0749465352I4N00
Inhaltsangabe:
Marketers around the globe are recognizing that increasing customization and precision is critical to their commercial success. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions to spend so that they can target buyers in sophisticated and individual ways.
Precision Marketing helps break down the perspectives, capabilities and skills necessary to deliver more powerful marketing results. Case studies from companies such as Fiat, Amazon, Tesco, ING and others show how today's leading performers are beginning to recognize, identify and capitalize on many of the concepts of precision marketing to set themselves apart and reach a whole new level of growth.
Über die Autorin bzw. den Autor:
Sandra Zoratti is Vice President, Global Marketing Solutions at the Boulder, CO office of InfoPrint Solutions, a Ricoh Company. She is recognized as a thought leader in the area of precision marketing - a data-driven marketing approach that produces highly targeted, relevant customer content. She is also on the advisory board for the CMO Council.
Lee Gallagher is on the CMO Council's Customer Experience Board and is a sought after speaker for industry events. His integrated marketing approach cuts through the cacophony of marketing messaging to deliver rock solid ROI. His efforts have placed him as a leader in strategy and design to some of the world's most highly respected brands. He is also a contributor to Advice From the Top: The Expert Guide to B2B Marketing.
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Bibliografische Details
Titel: Precision Marketing: Maximizing Revenue ...
Verlag: Kogan Page
Erscheinungsdatum: 2012
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket