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Bibliografische Details

Titel: A Practitioner's Guide to Public Relations Research, Measurement and Evaluation (Public Relations Collection)
Verlag: Business Expert Press
Ver�ffentlichungsdatum: 2010
Sprache: Englisch
ISBN-10: 1606491016
ISBN-13: 9781606491010
Bindung: Softcover
Zustand: Good

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Inhaltsangabe

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

�ber die Autorin bzw. den Autor

Don Stacks, Professor of Public Relations and Associate Dean for Faculty Research and Creative Support, University of Miami's School of Communication.

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