Now in its fourth edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online.

Detailed and down-to-earth, this book delivers:

• Guidance on news gathering, from government and business to sport and religion

• Guidance on news writing, drawing on over 300 examples that have appeared in print, discussing why they work or how they could have been better

• Guidance on feature writing, including profiles, comment, leading articles, obituaries and reviews

• Specific chapters on ethical reporting and the possibilities and pitfalls of investigative journalism

• A review of the new financial realities that the internet is imposing on the media.

Informed by over half a century′s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.

�ber die Autorin bzw. den Autor

David Spark is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production.

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