Powerful Proposals goes beyond “This is what we do” documents and takes the reader step by step through designing sales-focused, individual proposals that highlight the firm’s tangible benefits to the client.

Contains invaluable information on creating effective executive summaries, writing themes, and generating the text, plus how to maximise graphics, callouts, and other visual elements.

�ber die Autorinnen und Autoren

TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).

David G. Pugh is a coauthor of "Winning Behavior" (0-8144-7163-3) and "The Behavioral Advantage" (0-8144-7225-7), and cofounder of the Lore Institute, a professional development and corporate education company.

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Edward Bowditch Ltd
Exstowe, Exton, Exeter, EX3 0PP, United Kingdom

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