Titel: The Power of Unfair Advantage: How to Create It, Build it, and Use It to Maximum Effect
Verlag: Free Press
Erscheinungsjahr: 2005
Sprache: Englisch
ISBN-10: 0743256050
ISBN-13: 9780743256056
Einband: Hardcover
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 1,2�Pfund

�ber diesen Titel

Inhaltsangabe

Author John Nesheim begins with a clear model: outsource everything you are not good at, concentrate on those things that can be differentiated, and strive for a unique, consistent difference that cannot be copied. Integrating these maxims with other essential elements, he demonstrates, with dozens of case studies, how to orchestrate unfair advantage through marketing, sales, engineering and operations. Unfair advantage can take many forms. Pager maker RIM rocketed to the top of the mobile wireless email market with Blackberry by employing an unfair advantage that they alone possessed - pager technology and pager infrastructure. Alternately, an unfair advantage can come from a unique relationship with a strategic alliance partner, as when Flextronics pulled Handspring out of a life-threatening crisis. THE POWER OF UNFAIR ADVANTAGE is an essential handbook for every manager who is responsible for introducing a new product or service and every entrepreneur and would-be who plans to start a company.

�ber die Autorin bzw. den Autor

John Nesheim is an engineer and veteran of Silicon Valley, he teaches entrepreneurship at Cornell University and other schools in Asia and Europe.

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