The Power of Baked Alaska: Simple ways to lead people and build business

What can Baked Alaska teach us about leading people? And how can pizza help to build a business? You are about to find out in The Power of Baked Alaska. After a successful thirty-year career selling some of the world’s best-known brands into the tough, and sometimes uncompromising, UK market, author Steve Smith skilfully distils simple lessons learned around everyday products and scenarios we take for granted. Steve graduated in Business Studies at the University of Sheffield and joined the sales department at Procter & Gamble during the early 1990s. In this book, he provides a unique, refreshingly candid assessment of this journey from Procter & Gamble to Kellogg’s and onto a sales director role with AG Barr, selling Scotland’s ‘other’ national drink, IRN-BRU. Steve’s down-to-earth narrative combines established and familiar management theory with contemporary leadership thinking and a few ideas of his own. As he analyses scenarios and shares fascinating stories and insight on household products witnessed first-hand, you’ll find yourself scratching your head in disbelief, or laughing out loud. The author is just as willing to highlight his own shortcomings and admit where he went wrong as he is to call out the slip-ups of others. This makes The Power of Baked Alaska a business book that’s direct, honest, irreverent and packed to the brim with ‘snap, crackle and pop’!