Beispielbild für diese ISBN

Positioning: The Battle for Your Mind

Reis, Al

9.442 Bewertungen bei Goodreads
ISBN 10: 0446308005 / ISBN 13: 9780446308007
Verlag: Not Avail, 1982
Gebraucht Zustand: Very Good Softcover
Verkäufer Robinson Street Books, IOBA (Binghamton, NY, USA)

Heritage Bookseller
AbeBooks Mitglied seit 1996

Verkäuferbewertung 4 Sterne

Anzahl: 1

Gebraucht kaufen
Preis: EUR 9,18 Währung umrechnen
Versand: EUR 4,01 Innerhalb USA Versandziele, Kosten & Dauer
In den Warenkorb legen

Beschreibung

0446308005 Very good. Clean text. Email for further information. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers GRAYXPB183811981

Dem Anbieter eine Frage stellen

Bibliografische Details

Titel: Positioning: The Battle for Your Mind

Verlag: Not Avail

Erscheinungsdatum: 1982

Einband: Mass Market Paperback

Zustand:Very Good

Über diesen Titel

Inhaltsangabe:

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

Positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition's weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Inhaltsangabe:

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

Our offices and warehouse are located in Binghamton NY. All of our available books are on-line. We are not open to the public. Local buyers may make appointment to pick up items at our warehouse.

Zur Homepage des Verkäufers

Geschäftsbedingungen:

Robinson Street Books, 184 Robinson Street, Binghamton, NY 13904
Email: info@robinsonstreetbooks.com Phone: 607-217-4328 Within USA: 800-
572-4416 Contact: Rhett Moran

All books are guaranteed to be as described. Books are returnable within 2
weeks. Please notify us before returning a book. All items are offered
subject
to prior sale. ALL AUTOGRAPHS ARE GUARANTEED AUTHENTIC, and if found
otherwise, may be returned by original purchaser, for full refund without
time limit. We accept ALL MAJOR CRE...

Mehr Information
Versandinformationen:

Shipping: Media Mail Shipping: $4.49 first book, $1.00 each other. Priority
$7.50 first book $3.00 each other. Some books and sets added postage required.

Alle Bücher des Anbieters anzeigen

Zahlungsarten
akzeptiert von diesem Verkäufer

Visa Mastercard American Express Carte Bleue

Money Order Bar PayPal