The Physics of Brand: Understand the Forces Behind Brands That Matter. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: HOW Books, 2016
- Softcover
- Gebraucht
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 16. März 2007
Nicht verfügbar
Softcover
Zustand: Gebraucht - Gut
EUR 5,98
Artikelbeschreibung des Verkäufers
The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Bestandsnummer des Verkäufers GOR011418413
- Titel
- The Physics of Brand: Understand the Forces Behind Brands That Matter
- Autor
- Capsule
- Verlag
- HOW Books
- Erscheinungsjahr
- 2016
- Zustand
- Very Good
- Einband
- Paperback
- Sprache
- Englisch
- ISBN-10
- 1440342679
- ISBN-13
- 9781440342677
- Artikelgewicht
- 816 Gramm
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.
Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
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Über die Autorin bzw. den Autor
An Adams Media author.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.