Persuasion: Social Influence and Compliance Gaining, 5e. Dieser Artikel ist nicht verfügbar.
Gass, Robert H; Seiter, John S
Sprache: Englisch
Verlag: Routledge, 2013
- Softcover
- Gebraucht
Anbieter: Dream Books Co., Denver, CO, USADream Books Co.
Verkäufer:in bei ZVAB seit 23. November 2023
Zustand: Gebraucht - Ausreichend
EUR 7,40
Artikelbeschreibung des Verkäufers
This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.
Bestandsnummer des Verkäufers DBV.0205912966.A
- Titel
- Persuasion: Social Influence and Compliance Gaining, 5e
- Autor
- Gass, Robert H; Seiter, John S
- Verlag
- Routledge
- Erscheinungsjahr
- 2013
- Zustand
- acceptable
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0205912966
- ISBN-13
- 9780205912964
- Auflage
- 5. oder spätere Auflage
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
This text is available in a variety of formats — print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to:
- Understand how persuasion works
- Discuss the impact culture has on persuasion
- Understand and identify key differences among persuasion, propaganda, and manipulation
0205956254 / 9780205956258 Persuasion: Social Inflence and Compliance Gaining Plus MySearchLab with eText -- Access Card Package
Package consists of
0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card
0205912966 / 9780205912964 Persuasion: Social Influence and Compliance Gaining
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.
Über die Autorin bzw. den Autor
John S. Seiter, Utah State University
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.