Persuasion: Reception and Responsibility
Larson, Charles U.
ISBN 10: 0495567507 ISBN 13: 9780495567509
Verlag: Cengage Learning (edition 12), 2009
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Paperback
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Beschreibung
Beschreibung:
It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Bestandsnummer des Verkäufers 0495567507-11-1
Inhaltsangabe:
PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.
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Bibliografische Details
Titel: Persuasion: Reception and Responsibility
Verlag: Cengage Learning (edition 12)
Erscheinungsdatum: 2009
Einband: Paperback
Zustand: Very Good
Auflage: 12.