This book provides insights into recent trends, issues and challenges in embracing these practices while promoting growth and innovation in business.
Satyajit Chakrabarti is the Director of Institute of Engineering & Management, Kolkata, India. He obtained his PhD in Nanotechnology from the National Institute of Technology and a Master's in Computer Science from the University of British Columbia. He is an avid philanthropist and social entrepreneur. He has published extensively in the fields of artificial intelligence, IOT and data science and has over 20 patents files in various fields of technology. His special expertise includes management consulting, strategic management, technology applications, and problem- solving using innovation and innovative technologies.
Soumik Gangopadhyay is Professor of Marketing at the Institute of Engineering and Management, Kolkata, India. He has done Bachelor in Pharmacy, MBA (Mktg.), MBA (HHSM) from BITS-Pilani and Doctor of Philosophy. He has conducted extensive training sessions in the areas of marketing, strategy, and decision making for senior Indian defence personnel and corporate executives such as those of the Indian Oil Corporation, CESC, and Eli Lilly, among others. He has published extensively in several areas of research on management.
Isita Lahiri is Professor in the Department of Business Administration, University of Kalyani, West Bengal, India. She has extensive research experience in creating and expanding knowledge in the field of management practices. Her areas of interest are marketing, consumer behaviour, brand management, and marketing research.
Soma Sur is Professor and Former Dean of Xavier Business School in St. Xavier's University, Kolkata, India. She is presently the Honorary Director of the Father Lafont Centre for Excellence in Research and Innovation. She has published widely and has experience in training and consultancy. Her teaching and research interests are in the areas of strategic management, marketing management, service marketing, consumer behaviour, customer relationship management, online marketing, green marketing, sustainable development, behavioural finance, and health management.
Subrata Chattopadhyay is Professor at the University of Engineering and Management, Kolkata, India. He has published extensively on computation in estate management, transport management, and values and ethics for engineers and managers. He was conferred the prestigious MTC Global Top Thinkers award in 2015. In 2019 he was awarded Mentor of the Year by HRD India.
Rishi Raj Sharma is currently associated with the Department of Business Management, and is Associate Dean of, Guru Nanak Dev University RC, Gurdaspur, Punjab, India. His areas of interest are marketing, consumer behaviour, behavioural marketing, social marketing, and digital marketing. He has published books and papers in the areas of general management, marketing, and others. He has received the Gold Medal for the best empirical research paper at a conference hosted by the All India Commerce Association, at Bangalore University (2013), KIIT University (2014), Panjab University (2018) and LPU (2020).
