Should studies of personality be central to communication research? Should the usefulness of the individual differences approach to interpersonal communication be questioned? McCroskey and Daly - while not negating the value of situational research - stress the importance of communication research which focuses on individual differences, particularly personality-type differences. This comprehensive and in-depth study will show those who tend to overestimate the influence of the situation that the person is also a critical part of the communication equation.

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John A. Daly (Ph.D., Purdue University, 1977) is the Liddell Professor of Communication, TCB Professor of Management, and University Distinguished Teaching Professor at the University of Texas at Austin. He has served as President of the National Communication Association and on the Board of Directors of the International Communication Association and the International Customer Service Association. He is the author of more than 100 scholarly articles and book chapters, and he has served as editor of the journal Communication Education and as coeditor of the journal Written Communication. His most recent book is Advocacy: Championing Innovations and Influencing Others (Yale, 2011).

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