Performance at the Limit: Business Lessons from Formula 1 Motor Racing

Mark Jenkins is Professor of Business Strategy at Cranfield School of Management. He has twenty-one years' experience as a teacher and consultant in the areas of competitive strategy, knowledge management and innovation. He has undertaken research on the performance of Formula 1 teams since 1997.

Ken Pasternak delivers seminars for executives and advises banks and businesses in the areas of leadership and management, organisation development and teamwork. Based in Helsinki, his activities are focused in the USA and Europe, plus the CIS and other emerging economies. Previously, he worked for Citibank and the European Bank for Reconstruction and Development.

Richard West is a trained former automotive mechanic who transferred to the commercial side of Formula 1 motor racing in the early 1980s. During his career, he has worked with the McLaren, Williams and Arrows F1 teams as well as holding a Directorship of the Le Mans and Daytona 24 Hour Jaguar sports car teams. He successfully revitalised the British Touring Car Championship between 2000 and 2004 and in his career has raised in excess of 165 million dollars worth of sponsorship. Today he works as a keynote speaker and presenter for a growing range of national and international clients and has co-authored two books on the business of Formula 1 as well as co-presenting the BBC World TV series 'Formula for Success'. He is also frequently called upon as a facilitator and mediator at high level conferences.