IgNobel Prize-winner and author of "Rock, Paper, Scissors", Len Fisher applies science-based solutions to seemingly complex problems in life. One of the greatest discoveries of recent times is that the complex patterns we find in life are often produced when all of the individuals in a group follow the same simple rule. This process of 'self-organization' reveals itself in the inanimate worlds of crystals and seashells, but as Len Fisher shows, it is also evident in living organisms, from fish to ants to human beings. The coordinated movements of fish in shoals, for example, arise from the simple rule: 'Follow the fish in front.' Traffic flow arises from simple rules: 'Keep your distance' and 'Keep to the right'. Now, in his new book, Fisher shows how we can manage our complex social lives in an ever more chaotic world. His investigation encompasses topics ranging from 'swarm intelligence' to the science of parties and the best ways to start a fad. Finally, Fisher sheds light on the beauty and utility of complexity theory. An entertaining journey into the science of everyday life, "The Perfect Swarm" will delight anyone who wants to understand the complex situations in which we so often find ourselves.

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Len Fisher, Ph.D., is author of Rock, Paper, Scissors, Weighing the Soul, and How to Dunk a Doughnut, which was named Best Popular Science Book of the year by the American Institute of Physics. He has been featured in Newsweek, the Washington Post, and Scientific American. He lives in Wiltshire, England and Blackheath, Australia.

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