PERCEPTION: Introduction to Perception for Business Students (eBooks for Business Students)

Welcome to the 2nd edition of Perception: Introduction to Perception for Business Students. This book aims to introduce Perception by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of perception, and moves on to discuss social perception, Transactional Analysis and Attribution theory. We then examine the barriers to perception in the context of interpersonal interaction and the main theories that attempt to explain the errors in interpersonal perception.Our series of Books for Business Students are concise and targeted to maximizing your ‘value for time’, i.e. to give you the maximum essential learning on the subject matter in the shortest time.As you will notice, our Books are written in a style and format that emulates essay writing. The aim is to familiarise you, the reader, with the format and style expected in essay writing, providing a bridge between the study material and the output you will be expected to deliver in your essay projects and essay based exams. Moreover they provide a wealth of references / bibliography, saving you valuable time that you can utilise to further enhance your work.