Titel: Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Verlag: Morgan James Publishing
Erscheinungsjahr: 2020
Sprache: Englisch
ISBN-10: 1642798908
ISBN-13: 9781642798906
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 0,1�Pfund

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Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.

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David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.

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