Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

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Sprache: Englisch

Verlag: Hay House Inc, 2022

1401967132 / 9781401967130

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Artikelbeschreibung des Verkäufers

Now in paperback: The "guru of direct response marketing" distills four decades of expertise into a crystal-clear road map for growing your business."If you want to learn from one of the greatest marketing minds alive, read this book." -Joe Polish, founder of Genius NetworkMarketing isn't everything, according to Brian Kurtz.It's the only thing.If you have a vision or a mission in life, why not share it with millions instead of dozens?And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable?That's what this book is all about.In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn:· The 4 Pillars of Being Extraordinary· The 5 Principles of why "Original Source" matters· The 7 Characteristics that are present in every world-class copywriter· Multiple ways to track the metrics that matter in every campaign and every medium, online and offline· Why customer service and fulfillment are marketing functions· That the most important capital you own has nothing to do with money· And much moreWhether you're new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you're doing while you're doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal-from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more-so you can succeed wildly, exceed all your expectations, and overdeliver every time.…

Titel
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Autor
Brian Kurtz
Verlag
Hay House Inc
Erscheinungsjahr
2022
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1401967132
ISBN-13
9781401967130

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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