Organize or Die: Business, Marketing and Communication Strategies for Labor Leaders, Agents and Organizers. Dieser Artikel ist nicht verfügbar.Organize or Die: Business, Marketing and Communication Strategies for Labor Leaders, Agents and Organizers

This book proposes an innovative labor-magagement approach for union leaders, agents, and organizers utilizing cooperation and mutual interest. With frank and compelling style, it emphasizes using top-down organizing, marketing, and business development strategies up to, and including, closing the sale on non-union employers to re-energize organizing efforts. In today's market where harsh economic and political realities are determined by price, performance, and results, this nontradional book challenges organized labor to recapture lost market share and bring meaningful percentages back to the unionized sector.

Mark Breslin is the fourth generation of a construction family. His great grandfather, grandfather, and stepfather were all contractors.

He has served as the executive director of the Engineering and Utility Contractors Association for nearly 20 years. This association is a multi-employer bargaining organization that represents union construction firms in California doing billions of dollars in contracts each year. Mark became the chief executive and director at age 26. He has served in this capacity as chief negotiator and contractor advocate.

As a professional speaker, trainer, and facilitator, he has spoken to more than 35,000 business and labor leaders around the United States. He is the leading speaker in the nation on business development and marketing strategies for labor and management.

He graduated form San Francisco State University with a BA in Industrial Design. He has since taught labor relations and human resource management at Golden Gate and Sonoma State Universities.

Mark has a 10-year-old daughter, Alexandra, and lives in northern California. When not provoking labor leaders, his real life passions include mountaineering and expedition travel. Recent exploits include summiting Mount Rainier, trekking in the Sahara, exploring the Amazon, and running with the bulls in Spain.