Open Innovation: The New Imperative for Creating and Profiting from Technology

Henry William Chesbrough

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Sprache: Englisch

Verlag: Harvard Business Review Press, United States, 2003

1578518377 / 9781578518371

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Artikelbeschreibung des Verkäufers

In today's information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market. As a result, says Harvard Business School Professor Henry W. Chesbrough, the traditional model for innovation--which has been largely internally focused, closed off from outside ideas and technologies--is becoming obsolete. Emerging in its place is a new paradigm, "open innovation," which strategically leverages internal and external sources of ideas and takes them to market through multiple paths. This path-breaking analysis is based on extensive field research, academic study, and the author's own longtime experience working in Silicon Valley. Through rich descriptions of the innovation processes of Xerox, IBM, Lucent, Intel, Merck, and Millennium, and the many spin-offs that have emerged from these firms, Open Innovation shows how a company can use its business model to identify a more enlightened role for R&D in a world of abundant information, better manage and access intellectual property, advance its current business, and grow its future business. Arguing that companies in all industries must transform the way they commercialize knowledge, Chesbrough convincingly shows how open innovation can unlock the latent economic value in a company's ideas and technologies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR003222205

Titel
Open Innovation: The New Imperative for Creating and Profiting from Technology
Autor
Henry William Chesbrough
Verlag
Harvard Business Review Press, United States
Erscheinungsjahr
2003
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1578518377
ISBN-13
9781578518371
Artikelgewicht
590 Gramm
Abmessungen
162.0 x 233.0

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