Inhaltsangabe
Digital marketing is easy when you’re already famous. All you have to do is be bold, a bit controversial and, ideally, funny. But what do you do if you’re not already famous? How do you build an online following if you’re just an ordinary person?This book is designed for the ordinary person and the ordinary business. Author David Mitroff, Ph.D. knows how to leverage online tools to generate traffic, both online and off. His level of expertise is exemplified by his own career path. David came from corporate America and left a good job to start his own consulting firm. Since then, he’s amassed an email list in the tens of thousands, held hundreds of business events and attracted clients from all around the world.Online Business Growth Strategies includes the scoring process Dr. Mitroff uses to evaluate a business’ online reputation. Throughout the book, he shares his scoring methodology, allowing readers to see relevant questions and performance levels to focus on. Not only can readers use these tools to evaluate their own businesses, but they can use them to evaluate competitors as well. It’s an instruction manual for online branding. You’ll save plenty of time and money as a result.This book is full of the best business and marketing secrets that can be used to grow a businesses, along with materials from hundreds of workshops that Dr. Mitroff has given on marketing, strategy and entrepreneurship. How much easier would it be for your business to have a guide of 9 key areas to follow to develop an online presence? Each of the key areas has an overview of the topic, key learning objectives, checklist and next steps to follow. In this book readers will find out their current score, receive practical examples to reach online success and uncover numerous free and paid tips and tricks that will help to create a dominating online presence. The higher your online presence score, the more successful your business will be. This book is designed to make an impact.Learn from author David Mitroff, Ph.D. who is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve.com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results.
Über die Autorin bzw. den Autor
David Mitroff, Ph.D. is the Founder and Chief Consultant at Piedmont Avenue Consulting, Inc. (www.PiedmontAve. com), an Oakland, California based award winning business consulting and marketing firm with a proven track record of producing results. David and his team advise clients on leveraging technology for creative initiatives from strategy through implementation. David’s wealth of knowledge is transferred to clients leading to heightened sales, increased customer experiences and enhanced relationship building techniques. Dr. Mitroff has an extensive educational background, which includes a Doctorate in Clinical Psychology with coursework in Business Administration, Legal Studies, Marketing, Culinary Arts and professional sales training. This provides a foundation for excellent critical and analytical thinking, business strategy, relationship building and networking. David is a sought after speaker on a wide range of topics from social media to peak performance. Through his consulting, lectures, trainings and keynotes he has educated more than 35,000+ business owners. He has spoken at events all over the world including in Korea, China, and Turkey for organizations and companies including Google, AT&T and at prestigious conferences including Restaurant Executive Summit, Western Food Service Conference, HardwareCon and the Association of Defense Counsel. He is a college instructor in Marketing and Entrepreneurship for the University of California at Berkeley International Diploma Program and Google Mentor for the Google Developers Launchpad Accelerator. David is also a Guest Lecturer at John F. Kennedy University, Diablo Valley College, City College of San Francisco and other colleges. He has been featured as a business and media expert for NBC, ABC, Forbes, Entrepreneur, Inc. Magazine, Washington Post, Chicago Tribune, The Meeting Professional, Hospitality Technology, California Lawyer and more. Born in San Francisco and raised in the surrounding cities provides an in-depth personal knowledge of the entire SF Bay Area and a comprehensive network of contacts. To better serve his clients and the community David founded Professional Connector (www. ProfessionalConnector.com) and serves on numerous advisory boards. He enjoys traveling both Domestically (49/50 states) and Internationally (over 40 countries) to share his experiences and bring the world closer to Silicon Valley.
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