On-line Shopping Market: Study in six Geographical area of W.B(India)

Online shopping or e-shopping is a process of purchasing and selling of products and services through the Internet. It’s a very simple way to purchase the product through a mouse click. It’s a growing technology and changing the buying pattern from traditional to online business in the all over the world. Now a days the lot of portals has been launched in the India as well as all over the world. The portals are available for the different kind of products for buying and selling also. Most of the peoples are aware of the technology in our country India. But few peoples they are not adopt this technology very easily. This study is focused in the State West Bengal where most of the peoples they are from the rural area. Prediction of the internet is very high but the adroitness of these technology is significantly different. In the present research an attempt have been made to analyze the perception among demographic variables, factors for influences on online products, and what extent the explanatory factors are influencing online purchasing behavior.This study will definitely explore diverse variables and their level of influence on the customers in different districts in W.B.